What happens when you create your web and digital content for real people — writing in a reader-focused style that delivers valuable information your audience can follow right away?
What happens when your website navigation uses clear labels and intuitive pathways to guide visitors toward the key content your customers actually want — helping you meet your business goals along the way?
What happens when your website structure cuts out 90 percent of its current clutter — making it easier for search engines to find your best information and helping your digital team keep everything up to date?
What happens when you do all these things at once? Yikes! Impossible? Nope.
Of course, you need some solid thought, effort, and experience to develop the customer-first approach that fits your needs and leads to outstanding results.
How? Well…
Put Your Website Users First
When you build your website navigation to reflect your company org chart, you tell current and potential customers you don’t care about them… and they quickly get the message. Buh-bye.
When you know what your audience needs and wants from you — and how they can benefit from what you offer — you can create the audience-first website structure, navigation, and content that helps your customers easily find answers to their questions and solve their problems with your products and services. They quickly get that message, too.
When you put your customers first — across your web content, strategy, navigation and structure — they’ll reward you with their attention, business, and recommendations. Pretty sweet.
So…
When you’re ready to help your bottom line by putting your customers first, let’s talk.
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Jill J. Jensen 