Coping with the Code

Ugh. Tech stuff. Is that really necessary if you just want to communicate better?

Yup.

Why? Because, beyond your words, it’s the code behind your particular flavor of digital media — website, blog, Twitter feed, Facebook page, YouTube video, Flickr photo stash, whatever — that stands between you and your audience/customer/client. It’s the code that affects the appearance of your message, all the way from what it looks like on various screens to whether it actually shows up when and where it’s supposed to. Continue reading