Ugh. Tech stuff. Is that really necessary if you just want to communicate better?
Why? Because, beyond your words, it’s the code behind your particular flavor of digital media — website, blog, Twitter feed, Facebook page, YouTube video, Flickr photo stash, whatever — that stands between you and your audience/customer/client. It’s the code that affects the appearance of your message, all the way from what it looks like on various screens to whether it actually shows up when and where it’s supposed to. Continue reading →
In addition to being the title of an excellent book by Peter Block, the statement provides a useful framework for considering any next move, even a blog post.
Thanks to a recent contact from Block and his collaborators Maggie Rogers and Leslie Stephen, I reviewed what I’d written about the book after reading it a while back. Everything still rings true. As Block states, “Getting the question right may be the most important thing we can do.” Before we jump into the ‘how,’ we need to be sure the question itself deserves a ‘yes.’
Are you prepared to operate successfully in real time? Do you have the people and processes in place to respond immediately and appropriately to your customers needs, requests, concerns, problems, kudos?