People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we [Apple] haven’t done as the things I have done. Innovation is saying no to 1,000 things.
When you find yourself on the side of the majority, it’s time to stop and reconsider.
The minute you settle for less than you deserve, you get even less than you settled for.
Life is so complex, and events and circumstances change so fast, that setting a target is mostly guesswork. A year after it has been set, a target is, in most cases, just an arbitrary number—either so easy to reach as to be meaningless or so challenging that people must take shortcuts to meet the number, actions that will hurt the company in the long run.
I don’t know what your destiny will be, but one thing I do know: the only ones among you who will be truly happy are those who have sought and found how to serve.
Life isn’t about finding yourself. Life is about creating yourself.
For me, words are a form of action, capable of influencing change.
You must give up the life you had planned in order to have the life that is waiting for you.
A teacher is one who makes himself progressively unnecessary.
In order that people may be happy in their work, these three things are needed: they must be fit for it; they must not do too much of it; and they must have a sense of success in it.