Although I can’t remember where I discovered Copyblogger, I subscribed to the blog a few months ago — and find their posts to be an outstanding source of quality writing, snappy headlines, great inspiration, spot-on marketing ideas, and just plain fun.
Founded by Brian Clark, Copyblogger Media supports not only the blog, but also a WordPress platform and many no-cost online writing and marketing resources. Some examples:
- In a post titled, “How to Write Weapons-Grade Copy,” guest blogger Roger Dooley —publisher of the blog Neuromarketing — shows how DARPA, the U.S. Defense Advanced Research Projects Agency (some of the folks who brought you the Internet), thinks stories are so powerful, they recently issued a request for proposal (RFP) to explore how stories affect human thoughts and behavior. Then, Dooley ties this premise to five key points that make a good marketing story.
- As part of “Killer Headlines Week” — and with a post titled, “Sex, Lies, and the Art of Commanding Attention” — guest editor Jon Morrow takes readers through the rationale behind sweating your blog post headlines to create something that strongly appeals to readers. He even provides a formula to make it work.
- Copyblogger Media CMO (chief marketing officer) Sonia Simone offers inspiration when you’re stuck for a writing idea or just plain stuck, no matter what the cause. Although her focus is online marketing, Simone posts an “official permission slip” to help you overcome any of several roadblocks that may be holding you back from whatever’s next. She’s willing to give you the “permission” you may (subconsciously) need to take the next step and reach for the prize.
You’ll probably find much more at Copyblogger — enough to make it part of your regular sweep of web-based resources or, at least, worth the occasional check-in.
What other resources, online or off, help you do your work?
©2012 Jill J. Jensen / Clarity from Chaos