Steve Jobs — Reinventing Communication

Oh, yes, there’s just one more thing….

On August 24, 2011, when Steve Jobs of Apple, Inc., resigned as the company’s CEO, the interwebs were abuzz with all manner of description about the impact of this singular demanding, fearless, visionary entrepreneur and leader on the world’s culture, technology, and at least five business models.

Josh Bernoff of Forrester Research (and the books Groundswell and Empowered) reflects on “The meaning of Steve” (August 24, 2011), including those multiple business models blasted to smithereens.

Robert X. Cringely, former early-stage Apple employee and serial technology entrepreneur, peels the skin off the company via his blog I, Cringely: Cringely on Technology and provides the scoop on the “Cupertino Two-Step” (August 24, 2011) and “Apple’s Money” (August 1, 2011).

Between August 25 and 27, 2011, The New York Times covered Apple’s landscape with multiple entries, including:

Among Jobs’ list of impressive accomplishments, perhaps one of the most moving and meaningful is his 15-minute commencement address to the 2005 graduating class at Stanford University [transcript]. Three key take-aways:

  • “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.”
  • “You’ve got to find what you love. And that is as true for your work as it is for your lovers…. Don’t settle.”
  • “Your time [on earth] is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

It’s a TEDtalk video and a YouTube hit, with more than 5 million views and counting. Well worth the quarter-hour to watch and get the back-story.

Bill Oakes at Digital Directions Online offers a nifty short video montage showing Job’s penchant for that “one more thing” tease, which emulates journalism’s durable 5W (who, what, when, where, why) format. Oakes wonders “who will be the next great business storyteller?” Who, indeed? Jobs leaves very big shoes to fill.

Oh, yes. Just one more thing — a bit of personal perspective on Steve from long-time neighbor Lisen Stromberg.

©2011 Jill J. Jensen/Clarity from Chaos

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