Subscribe via RSS
Category Archives: Technology
David Meerman Scott’s New Rules of Marketing & PR
In one very readable volume, David Meerman Scott has pulled together a useful overview-and-how-to for anyone making the transition from old-school (print, TV, radio) marketing to the fearsome world of the Wild, Wild Web. It’s both comfort and concern to know that … Continue reading
Posted in Books, Strategy, Technology, Writing
Tagged communication, David Meerman Scott, Don't Make Me Think, New Rules of Marketing & PR, social media, Steve Krug, strategy, writing
Steve Jobs — Reinventing Communication
Oh, yes, there’s just one more thing…. On August 24, 2011, when Steve Jobs of Apple, Inc., resigned as the company’s CEO, the interwebs were abuzz with all manner of description about the impact of this singular demanding, fearless, visionary entrepreneur … Continue reading
Posted in Books, Resources, Strategy, Technology, Writing
Tagged 2005 Stanford commencement speech, Apple, Bill Oakes, Claire Cain Miller, Cliff Kuang, Co.Design, communication, David Pogue, Digital Directions Online, Empowered, FastCompany, Forrester Research, Groundswell, Joe Nocera, Josh Bernoff, Lisen Stromberg, Miguel Helft, New York Times, Robert Cringely, Steve Jobs
Leave a comment
Digital Media Spotlight
Every kind of communication device — from the invention of paper and ink to the proliferation of the latest cool iThing — affects the nature of communication itself. Books, magazines, television, movies, e-readers, and multimedia versions of any and all … Continue reading
Posted in Resources, Technology, Writing
Tagged communication, digital media, education, learning, MacArthur Foundation, media, video, writing
Gotta Love Gadgets
Yay! Tech stuff! Laptops and smartphones and tablets … oooh, shiny! They’re everywhere! They’re everywhere! And more magical gadgets are on the way. Gotta love ‘em, right? Right! Okay. Enough with the exclamation marks. The point is that there are … Continue reading
Posted in Strategy, Technology
Tagged communication, media, social media, strategy, technology
Coping with the Code
Ugh. Tech stuff. Is that really necessary if you just want to communicate better? Yup. Why? Because, beyond your words, it’s the code behind your particular flavor of digital media — website, blog, Twitter feed, Facebook page, YouTube video, Flickr … Continue reading
Posted in Books, Strategy, Technology, Writing
Tagged book, code, communication, computers, Douglas Rushkoff, language, media literacy, programming, writing
