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Category Archives: Strategy
David Meerman Scott’s New Rules of Marketing & PR
In one very readable volume, David Meerman Scott has pulled together a useful overview-and-how-to for anyone making the transition from old-school (print, TV, radio) marketing to the fearsome world of the Wild, Wild Web. It’s both comfort and concern to know that … Continue reading
Posted in Books, Strategy, Technology, Writing
Tagged communication, David Meerman Scott, Don't Make Me Think, New Rules of Marketing & PR, social media, Steve Krug, strategy, writing
Social Media Perspective
Given the hype and hoopla currently focused on the imperative of social media, it helps to discover active professionals who offer more nuanced views and, perhaps, a bit of contrarian perspective. Josh Bernoff, senior vice president for idea development at … Continue reading
Posted in Resources, Strategy
Tagged communication, Forrester Research, Groundswell, Josh Bernoff, social media, strategy
Thinking Styles and Clear Communication
We all know about the left-brain/right-brain split, but current science shows that’s not such a neat division of upstairs labor. Yes, our brains have two sides. We also have front and back, in addition to diverse, tangled interconnections. As in many … Continue reading
Posted in Resources, Strategy, Writing
Tagged communication, HBDI, Herrmann Brain Dominance Instrument, Iain McGilchrist, MBTI, Myers-Briggs, RSA Animate, thinking styles, whole brain, writing
Copyblogger — Resources to help your online marketing
Although I can’t remember where I discovered Copyblogger, I subscribed to the blog a few months ago — and find their posts to be an outstanding source of quality writing, snappy headlines, great inspiration, spot-on marketing ideas, and just plain fun. … Continue reading
Posted in Resources, Strategy, Writing
Tagged Brian Clark, communication, copyblogger, copyblogger media, Jon Morrow, marketing, Roger Dooley, Sonia Simone, writing
What’s Trending? Sources to watch for intriguing ideas
This time of year — typically filled with summaries, reviews, and looks into the rear view mirror of months just passed — can also be an excellent trigger for forecasts and trends. Of course, everything changes quickly. If we’re smart, … Continue reading
Posted in Resources, Strategy, Writing
Tagged communication, Drew McLellan, Fast Company, FastCompany, forecasts, JWT, Trend Briefings, trends, Trendwatching.com
Awash in the Social Media Soup …
… and coming up for air after the better part of two months. It’s been an extended slog. Which is, no doubt, what everyone says who didn’t pop into this world with smart phone in hand and networking buzzwords tattooed in … Continue reading
Content Rules
Whether you read this title as a prescriptive list or an emphatic cheer, you’re right. How’s that for broad appeal?! Although authors Ann Handley and C.C. Chapman concentrate primarily on non-print media — blogs, podcasts, videos, e-books, webinars, and the … Continue reading
Posted in Books, Resources, Strategy, Writing
Tagged Ann Handley, books, C.C. Chapman, Content Rules, marketing, resources, reviews, social media, writing
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Steve Jobs — Reinventing Communication
Oh, yes, there’s just one more thing…. On August 24, 2011, when Steve Jobs of Apple, Inc., resigned as the company’s CEO, the interwebs were abuzz with all manner of description about the impact of this singular demanding, fearless, visionary entrepreneur … Continue reading
Posted in Books, Resources, Strategy, Technology, Writing
Tagged 2005 Stanford commencement speech, Apple, Bill Oakes, Claire Cain Miller, Cliff Kuang, Co.Design, communication, David Pogue, Digital Directions Online, Empowered, FastCompany, Forrester Research, Groundswell, Joe Nocera, Josh Bernoff, Lisen Stromberg, Miguel Helft, New York Times, Robert Cringely, Steve Jobs
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The UnMarketing Conversation
You’ve probably heard it said that the toughest issue your company faces when dealing with social media is that you’re no longer in charge of the message or the conversation about your business. Thing is…you never were. The conversation was … Continue reading
Posted in Books, Resources, Strategy, Writing
Tagged books, communication, conversation, reviews, Scott Stratten, social media, UnMarketing, writing
