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Category Archives: Books
David Meerman Scott’s New Rules of Marketing & PR
In one very readable volume, David Meerman Scott has pulled together a useful overview-and-how-to for anyone making the transition from old-school (print, TV, radio) marketing to the fearsome world of the Wild, Wild Web. It’s both comfort and concern to know that … Continue reading
Posted in Books, Strategy, Technology, Writing
Tagged communication, David Meerman Scott, Don't Make Me Think, New Rules of Marketing & PR, social media, Steve Krug, strategy, writing
Four Conversations — Clarifying, Transforming, Crucial, Powerful
Given the flailing frenzy in social media, relationship marketing, customer care, and even more slippery business concepts, “conversation” ranks right up there on the list of current buzzwords. But it’s been part of human life for ages. If conversation is … Continue reading
Posted in Books, Resources, Writing
Tagged books, communication, conversation, Deborah Tannen, Kerry Patterson, Lisa Laskow Lahey, Phil Harkins, reviews, Robert Kegan
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Content Rules
Whether you read this title as a prescriptive list or an emphatic cheer, you’re right. How’s that for broad appeal?! Although authors Ann Handley and C.C. Chapman concentrate primarily on non-print media — blogs, podcasts, videos, e-books, webinars, and the … Continue reading
Posted in Books, Resources, Strategy, Writing
Tagged Ann Handley, books, C.C. Chapman, Content Rules, marketing, resources, reviews, social media, writing
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Steve Jobs — Reinventing Communication
Oh, yes, there’s just one more thing…. On August 24, 2011, when Steve Jobs of Apple, Inc., resigned as the company’s CEO, the interwebs were abuzz with all manner of description about the impact of this singular demanding, fearless, visionary entrepreneur … Continue reading
Posted in Books, Resources, Strategy, Technology, Writing
Tagged 2005 Stanford commencement speech, Apple, Bill Oakes, Claire Cain Miller, Cliff Kuang, Co.Design, communication, David Pogue, Digital Directions Online, Empowered, FastCompany, Forrester Research, Groundswell, Joe Nocera, Josh Bernoff, Lisen Stromberg, Miguel Helft, New York Times, Robert Cringely, Steve Jobs
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Strunk and White and Style Guides
Maybe it’s not quite Pride and Prejudice and Zombies, but it just might be the next best thing — a way to have fun with words and still follow reasonable guidelines for bringing clarity to our assorted attempts at communication. … Continue reading
Create a shared community reference — like the Beloit College Mindset List®
Every year during late August and early September, colleges and universities around the United States welcome a new crop of students into the special community that resides on each campus. Like learning the secret handshake, it can take a while … Continue reading
Posted in Books, Resources, Writing
Tagged Beloit College, books, business, communication, education, Mindset List, resources, reviews, writing
The UnMarketing Conversation
You’ve probably heard it said that the toughest issue your company faces when dealing with social media is that you’re no longer in charge of the message or the conversation about your business. Thing is…you never were. The conversation was … Continue reading
Posted in Books, Resources, Strategy, Writing
Tagged books, communication, conversation, reviews, Scott Stratten, social media, UnMarketing, writing
Coping with the Code
Ugh. Tech stuff. Is that really necessary if you just want to communicate better? Yup. Why? Because, beyond your words, it’s the code behind your particular flavor of digital media — website, blog, Twitter feed, Facebook page, YouTube video, Flickr … Continue reading
Posted in Books, Strategy, Technology, Writing
Tagged book, code, communication, computers, Douglas Rushkoff, language, media literacy, programming, writing
The Answer to How Is Yes
In addition to being the title of an excellent book by Peter Block, the statement provides a useful framework for considering any next move, even a blog post. Thanks to a recent contact from Block and his collaborators Maggie Rogers … Continue reading
Posted in Books, Strategy
Tagged book, communicate, communication, Peter Block, review
Manage in Real Time
Are you prepared to operate successfully in real time? Do you have the people and processes in place to respond immediately and appropriately to your customers needs, requests, concerns, problems, kudos? Your business depends on it. Check out The Now … Continue reading
Posted in Books, Strategy
Tagged Amber Naslund, book, communicate, communication, Jay Baer, review, social media
