Monthly Archives: February 2012
David Meerman Scott’s New Rules of Marketing & PR
In one very readable volume, David Meerman Scott has pulled together a useful overview-and-how-to for anyone making the transition from old-school (print, TV, radio) marketing to the fearsome world of the Wild, Wild Web. It’s both comfort and concern to know that … Continue reading
Posted in Books, Strategy, Technology, Writing
Tagged communication, David Meerman Scott, Don't Make Me Think, New Rules of Marketing & PR, social media, Steve Krug, strategy, writing
